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Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views

The slip dress is a great idea and versatile

With a colorful floral print and easygoing silhouette, this maxi dress can easily be dressed up or down

For example, pairing chunky platform boots with wide-leg trousers can create a heavy bottom

Blue Satin Mini Dress